Belajar dari Kegagalan dan Perlunya Motivasi
Belajar dari kegagalan
Untuk hal apa pun, pasti ada trial-error-nya, apalagi dalam dunia bisnis. Dalam dunia bisnis fisik pun tidak segalanya berhasil, tumbuh, dan berkembang. Pasti ada pasang-surutnya. Apalagi dalam dunia bisnis dan promosi yang menggunakan platform online, Internet. Ada yang berhasil dan ada juga yang semu dan bangkrut, itu hal wajar.
Untuk tidak terlindas oleh kebangkrutan memang ada rule of the game-nya. Anda harus belajar dan menghindari berbagai macam kesalahan dan mitos-mitos apa saja yang membuat suatu bisnis dan pemasaran online tidak efektif. Anda tidak harus belajar dari pengalaman pahit pribadi, tetapi cukup lewat pengalaman pahit orang lain dan realitas yang Anda harapkan dengan berbisnis dan promosi lewat media online, Internet.
Mitos bisnis online lebih mudah dan membuat cepat kaya umumnya tertanam di pikiran para newbie. Hal ini dapat dipahami karena sebagian besar iklan-iklan yang menawarkan produk atau panduan dalam berbisnis via internet terlihat “bombastis”, sepertinya mudah dijalankan, tetapi begitu mengikuti langkah-langkah dalam panduan tersebut, maka mulailah masalah demi masalah dan rintangan bermunculan.
Pada dasarnya iklan-iklan tersebut salah besar mengatakan ini karena sebenarnya bisnis offline dan online sama-sama tidak mudah dan sama-sama memerlukan kerja keras, cekatan, dan kecerdikan. Untuk itu juga diperlukan kejelian dalam memilih Panduan Bisnis Online.
Sebelum berbisnis offline, Anda harus menganalisis SWOT Anda atau SWOT kompetitor Anda, bukan? Namun, itulah yang lupa dan tidak dilakukan oleh para pebisnis yang merambah ke dunia online. Mereka pikir, dengan membuat situs web yang hebat, pengunjung pasti akan langsung membeli barang atau jasa mereka.
Perlunya Motivasi
Bagaimanapun juga, untuk bisa sukses di segala bidang yang kita tekuni, kita semua perlu motivasi. Kesuksesan bukanlah warisan. Kesuksesan bukanlah bagian dari genetika seseorang. Kesuksesan bukanlah otomatis.
Selain motivasi, kita juga perlu memahami dan mengerti akan seluk-beluk bisnis yang kita geluti, baik itu bisnis online maupun bisnis offline. Agar bisnis lewat media online dan offline bisa berjalan dengan sukses, diperlukan modal. Namun, kebanyakan orang berpikir bahwa modal utamanya ialah uang sehingga mereka melupakan modal yang satu ini, yaitu motivasi.
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